5 STEPS YOUR RESTAURANT WILL NEED TO TAKE
A DIFFERENT WORLD
For most of the U.S. (and the world) life as we knew it ended 6-9 weeks ago. When the “curtain rises” on our new normal, sadly a lot of businesses will not be there.
My focus when I work with businesses of all kinds is to have strategies in place to grow a business and to protect the business when times become tough.
If there ever was a time to have strategies in place for your business, it is now.
With my restaurant clients, I am stressing that their best plan to survive is to be extremely aggressive in their marketing.
Restaurants more than nearly any other business in the world, must pivot to a new way getting and retaining customers.
Or they will be out of business.
In this quick article I will provide strategies on how you can improve your opportunity to survive in the world after Covid and help prepare your business so that if we have a return of this in the fall or winter, you aren’t caught “flat – footed”.
These are the same strategies I am focusing on with my clients:
- How to Increase your: To Go / Curbside / Pick Up Orders
- How to Generate More Delivery Orders
- How to Generate Online In – House Orders
- How to Properly Leverage advertising on Facebook
- How to Generate MORE Repeat Business From Your Existing Customers
HOW DID WE GET HERE?
Most restaurants neglected to expand their marketing channels. They opened their doors, did a little advertising, maybe some Groupon, some Facebook but very few local restaurants did the single most important thing to help with their survival…they neglected to create a database of their customers.
So, why is that so darn important?
The ability to communicate directly with your customer base can be the difference between being in business or out of business.
I can tell you unequivocally that the vast majority of restaurants that go out of business now did not have an ability to communicate with their customers before Covid.
So, let’s talk about what you can do right now:
- ONLINE ORDERING:
I saw an article recently about restaurants upset about having to give away 15% – 30% of their income to the various online ordering companies (we all know who they are.)
How many of you out there are literally giving away your money because you do not have an in-house system?
Question for you to ponder…
If you had an in-house zero-commission service that allowed you to keep more profit by eliminating all fees, would that be beneficial to your bottom line?
2. GET ON THE POPULAR DELIVERY SERVICES
Yes, I know I just told you these services just take your money, but you need to leverage these services to build your customer database.
So how do you do this?
You add coupons to the delivery bags that can ONLY be redeemed by joining YOUR restaurant VIP club via e-mail or text message.
Building this list will put YOU in control of when and what to market to these customers.
- UPDATE YOUR BUSINESS EVERYWHERE!
After you get number 1 and number 2 done, its now time to let people know about you!
Add your online ordering website to these sites:
Google my Business (GMB), your Facebook page and Yelp.
- ADVERTISE YOUR RESTAURANT ON FACEBOOK
Social media advertising has become so important to your business and to ignore it, or to do a crappy job at it, can hurt your business.
We utilize a system that will find people in your area who are having birthdays or anniversaries and markets to them. Specifically, to them.
Once you market to these groups, our software captures their information and now allows you to again communicate to them.
Click to call ads are also ads you need in order to get your phone ringing more. These target only mobile phones and they literally “click to call” you.
My team and I also utilize another Facebook marketing tactic, “check-ins”. It is a natural way for a restaurant to receive “low-cost” marketing. If done correctly it is enormously powerful.
- CUSTOMER COMMUNICATION
There is nothing that will be more impactful to YOUR restaurant business than having access to your customers, for direct communication.
It ultimately costs you less in marketing and advertising dollars to have a database AND the ability to e-mail and text message to it.
This is our “VIP” Program.
You can now send marketing messages via text and e-mail to your customers.
Why is this such a powerful method? It guarantees you a way to reach your customers. Customers may not see your ads, but I can tell you that they will NOT miss your text messages.
Here are some mind-blowing stats:
- SMS messages have a whopping 98% open rate.
- Text messages have a 209% higher response rate than phone, email, or Facebook.
- 90% of SMS messages are read within 3 minutes.
- Consumers redeem SMS-delivered coupons 10 times more than other types of coupons.
And also, according to Mobile XCO nearly 50 million people will be accepting text message marketing in 2020.
Finally if you need help with any or all of this, or you simply want to chat and see if this is a proper strategy for your restaurant to drive more sales and orders, feel free to contact me at the e-mail or number below.
Or visit our website at: www.restaurantrescues.net
Thanks for reading.